All proceeds go to Medical Aid for Palestinians - an NGO focused on providing medical aid to Palestinians living under occupation and as refugees
Watermelons are a symbol of protest for Palestinians. In the years after the 1967 War, it became a crime to raise a Palestinian flag in Israeli-controlled Gaza and the West Bank. To subvert the ban on the national colors, Palestinians would carry sliced watermelons through the region in a sign of protest
The red, black, green, and white of the fruit —colors that match those of the Palestinian flag and the flag of the Arab Revolt—tell the story of the plight and pride of the Palestinian people throughout generations.